As a local brand, we aim to uplift Southern Africa and the rest of the continent with products which are traded responsibly and aid in penetrating the social upliftment of communities. This will be done through smart distribution channels, job creation and a dedication to local ingredients.
With Wellness and Nature being one of the top International trends, our aim is to grow CSpa into a world renown brand that offers results and financial sustainability. The product is manufactured in South Africa thus being socially and economically responsible. The target market for the CSpa Wellness brand is segmented into the end-consumer for retail and professional spas and salons. According to the Global Wellness Institute, in 2013 Sub-Saharan Africa experienced 4.2 million wellness trips with a spend of over $3.2 billion. Entering into the African spa landscape, travel wellness will be a core focus.
Travellers within the African continent often seek relaxation and local experiences which stand out from the established norm. In addition to this, CSpa Wellness incorporates hints of Africa at various levels. For example, monkey apples which are handpicked by locals in the villages of Mozambique are dried to form the massage tool used within each body journey.